3 reasons why SMS marketing is so important

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Your message could be delivered within seconds to your targeted audience in a more affordable, smarter, easier and more efficient way to get your marketing message into the hands of your subscriber.

Today were are going to be talking about SMS marketing and 3 reasons you can’t afford to ignore it.

1. Immediate & Simple

There’s no long waiting time for designs to be mocked up or campaigns to be printed, just decide what your message is, sending a bulk SMS to your customers takes no longer than sending a text on your own phone. In addition, SMS is small and simple and gets the message across instantly without any messing around. So, not only will you free up some precious time, but with over 90% of messages read within 3 minutes of being received you could see results immediately.

2. Mobile-friendly & Direct

Making your business mobile-friendly is no longer something to consider ‘later’. Mobile is here and it’s not going anywhere. SMS is compatible with pretty much every mobile phone so you won’t need to worry about alienating some users, or getting your customers on board with brand new technologies.

Most of us don’t leave the house without our mobile phone, in fact it’s probably within arms-reach 24/7. Besides meeting face-to-face or calling each customer, it is hard to think of a more direct way to communicate your message whilst ensuring the message is delivered straight into the right hands, at the right time.

3. Eco-friendly & Cost-effective

In comparison to email, direct mail and face to face meetings; a text message has the lowest impact on our carbon footprint. In fact it’s almost a carbon free way of communicating, so if you’re looking for ways to make your business greener, SMS marketing is a big step in the right direction.

Not only is an SMS campaign affordable for budgets of all shapes and sizes, but you’ll also see a healthy return on investment from SMS marketing. At just a few pence per messages, you can be really targeted with your campaigns without it breaking the bank.

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