WiFi marketing is one of the various ways that businesses are embracing the digital world and thus establish one more channel of engagement with their customers. Whish is no surprise – people, nowadays, are obsessed with technologies. Can you imagine waking up and not checking your smartphone for new messages, twits and likes? It’s becoming harder and harder, isn’t it? So why not try to use this human peculiarity for the good of our business offering your guests free Wi-Fi?
Explore the benefits of free WiFi for the restaurant businesses if your establishment still doesn’t use it:
More sales: The main goal for most businesses is boosting sales, you will receive a raise in customer spend when you engage in WiFi marketing. According to Shopify, half of businesses report that customers spend more money now that they have WiFi.
Customers decoded: WiFi marketing gives you an access to precious customer data and knowledge about their behavior and preferences. You can use this information to understand strengths and weaknesses of your business, the venue experience, and what makes your customers to return or leave forever.
Product or service promotion campaign: There are the dozens of ways businesses can use WiFi marketing to promote their brand. For example, you can use WiFi marketing to send personalized offers based on users’ activity on social media and their profiles there. You also can go with retargeted ads, follow-up email campaigns, notification messages, birthday gift messages and so much more. Moreover, you can improve your store layout and visual merchandising using foot traffic data.
With Nento’s WiFi you will enjoy all the benefits of WiFi marketing throughout your journey in growing your restaurant business.