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How do advertisers use big data?

Big data analytics involves exploring and observing large amounts of data. This is done to uncover the unseen correlations, connections and patterns, and also to give insights to make proper business decisions. Basically, establishments have recognized they need to change from a knowing organization to a learning organization. In essence, businesses crave to be more

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What Happened to Yahoo

Yahoo is an American web service provider founded by Jerry Yang and David Filo in January 1994. Yahoo was one of the pioneers of the early Internet era in the 1990s providing web search and related services. At its peak, Yahoo was one the most popular websites in the U.S. and reached a market cap

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Digital signage finds success in gyms.

In any commercial environment, digital signage brings new life. The effect of static signs is becoming less important. Still, digital signage, on the other hand, is designed to attract consumer attention and deliver custom messages designed to enhance their experience. A signage display can show graphics, video, and other content on anything from small form

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The future of social media for business

Instagram, Facebook, LinkedIn, YouTube and other platforms are not just entertaining channels, where people spend their free time. Now, these channels play other roles as well – in education, outreach campaigns and business. Today, all the above communication networks are becoming a must-have for any type of promotion: personal or corporate. The influence of the

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3 ways signage can assist a community

When we talk about signage, mostly we talk about it as a marketing tool. However, signage is useful for more than just simple advertising. It can also help a community become a better place to live and develop. Safety management Out-of-doors displays are able to play an important role for community safety. For example, let’s

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3 reasons why SMS marketing is so important

Your message could be delivered within seconds to your targeted audience in a more affordable, smarter, easier and more efficient way to get your marketing message into the hands of your subscriber. Today we are going to be talking about SMS marketing and 3 reasons you can’t afford to ignore it. 1. Immediate & Simple

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Why traditional marketing is not enough

Today, technologies are everywhere: our smartphones we never leave, personal computers we can’t work without, smart-watches we wear to track health indicators and even refrigerators with Internet access. Only 2 decades ago all this was a plot to a science fiction book or movie. Now it’s what we encounter every day. The changes couldn’t pass

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4 ways technology helps restaurants and diners

Here we are going to give you four ways technology can help restaurants and diners industry. Robotic Staff in Restaurants Waiting too long for your meal can ruin an entire evening, even waiting for the order to be taken can be extremely annoying, especially when waiters are busy. Now, robots are being used across the

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Top Benefits of Digital Signage

Digital signage is a dynamic electronic medium that conveys information to a given audience using display screens. It’s centrally controlled content distribution feature is used to broadcast many different messages across one or many locations and that makes Digital signage a must-have in 2020 for any type of business. Here are top digital signage benefits

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3 reasons why you should have free Restaurant WiFi

WiFi marketing is one of the various ways that businesses are embracing the digital world and thus establish one more channel of engagement with their customers. Whish is no surprise – people, nowadays, are obsessed with technologies. Can you imagine waking up and not checking your smartphone for new messages, twits and likes? It’s becoming