Digital signage: Everything you need to know

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Digital signage is all around us: at airports, restaurants, along the roads, in the public transportation, retail stores, museums, even at schools. The purpose of the signage to provide information to customers, visitors to find a way, to know about new commercial offers or to get some information on other things.

For Digital signage purposes technologies such as LCD, LED (digital screens) and Projection are used to display content such as digital images, video, streaming media, and other type of information.

However Digital signage is not about only screens. Screens are just part of a bigger picture in the everlasting game of engaging customers. The most intriguing part of signage is technology used to control the screens.

A centrally controlled content distribution platform that can be used to broadcast many different messages across one or many locations is what makes Digital signage a must-have in 2020 for any type of business.

It’s cost-effective because you don’t have to spend your business time to manually change your menus, you can upload your menu for every device you have for this purpose making a couple of clicks. You also can upload a new ad to every screen in the chain of your restaurant. You can update building maps for every wayfinder in the shopping mall in a few minutes with minimal efforts.

 It’s also eco-friendly: don’t use paper, carton or anything like that. You can change your content on multiple devices simultaneously without using any sort of tangible materials.

Besides all, it helps not only attract attention, promote or advertise your product or business, provide in-store entertainment, but also it helps businesses build personalized relationship with the customers. Interactive capacities of Digital signage platforms allow companies to create mutual connection to get feedback and adapt for the customer’s needs.

Unify your Digital signage communications across one or many locations with Nento. Integrate the tools you already have to create content with Nento Digital signage instrument, and easily manage your content in real-time with minimal effort.

With Nento, there will be no headache to manage your displays to allow you to have more time to focus on delivering the best in-store customer experience.

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