Technology is constantly changing the way we live and work, and the salon industry is no stranger to its advances. The professionals in the beauty industry forecast that in the nearest future every part of a salon business is going to be processed through a technology platform: from purchasing stock to hiring salon staff will be controlled through some sort of application or software.
There are already digital technologies dedicated to helping salons bring in more money, retaining clients, growing businesses and making life easier. For example, the platform can have such features as: a digital appointment book, staff and stock management, detailed reporting, an extensive marketing suite, seed analytics tools, reputation management system and more.
Technology innovations also include: using front-line features like online reputation management system, a software that dynamically acquires the beauty salon genuine positive reviews to increase the online reputation and visibility across Google, Facebook and other sites; and software that tracks clients’ appointment patterns to identify if customers are at possibility of saying goodbye.
Another platform eager to change the way salons are doing business is digital signage. Many clients purchase long-lasting procedures like hair dying and have to be at the venue 5-6 hours straight. During this waiting the customer can be informed on new services, promotions, discounts, special offers and more. This technology is becoming a new service standard for beauty salon industry.
Technology is not only steadily advancing the beauty industry, but also making it simpler and more personalized for everyone involved. So it’s time to catch up!