There is a new marketing technique in town – use of digital signage in fitness centers. It helps promote the use of digital screens in gym and fitness centers to increase customer engagement. This can be done through showing promotions, updates on classes, latest news, upcoming events and more.
The use of digital signage in fitness centers is an effective way for gyms to keep their customers informed about what is happening around them while they are there working out. In this article we will list walk you through 7 creative ways that you can use digital signs at your gym or fitness center!
7 Creative Trends on Use of Digital Signage in Fitness Centers or Gyms
Creative Way #01: Use digital signage to advertise classes and events.
This is a great way to use digital signage as it can help promote your events and classes. You can use the screens to show what time the class is, who is teaching it and more. This will help get people interested in signing up for your classes!
Creative Way #02: Put up a screen that gives updates on your current promotions.
Promotions can be very helpful when it comes to getting new customers in the door and keeping them coming back for more! Use of digital signage in fitness centers gives you the golden opportunity to update people on what promos are going on at the moment so they know about any deals that they might be interested in.
Creative Way #03: Showing the weather forecast to keep people informed!
Keeping your customers up-to-date with what is happening outside of your gym or fitness center can help encourage them to come out and workout if it’s nice, rather than staying cooped up inside. This can also bring more business as you are helping educate their lifestyle choices!
Creative Way #04: Put information about any special events that members may want to attend on screen.
This will allow users at your facility learn about things going on around them which could draw new faces into the gym for a visit. It gives viewers an opportunity to use this digital signage space as part of their membership benefits.
Creative Way #05: Use the screens as a way to show off your facility and all that it has to offer.
Use of digital signage in fitness centers is a great way to promote different areas of your gym or fitness center. You can use the screens to show pictures or videos of people working out, using the machines or participating in classes. This will give potential customers an idea about what they could expect if they decided to join!
Creative Way #06: Use digital signage as a way of educating members on new equipment or programs.
If you are introducing new equipment or programs into your gym, then using digital signage as a way of educating members about them is a great idea! You can use the screens as a way to show people how to use new equipment or give them information on programs they might not have known about.
Creative Way #07: Showing video highlights from previous events is another great idea!
This will allow your customers see who you are and what you stand for, giving them more incentive to join up with your gym facility. Video of activities going on at your fitness center make it seem more inviting, making potential members want to come check out what’s happening in person!
If you’ve been looking for creative ways to promote your fitness center, we hope this list has given you some inspiration! Use of digital signage in fitness centers is a great trend that has come to stay. It is a great way to bring in new members and keep existing ones coming back.
Whether it’s for advertising events like special classes or the newest equipment at your gym, digital signs are able to reach people any day and anytime which makes them perfect for increasing exposure while saving time and money spent on traditional marketing campaigns.
For more information about how NENTO can help with all of your high-quality digital signage needs in Canada, get in touch today!