In today’s digital and COVID-19 era customers are becoming increasingly tech-savvy and digitally sophisticated. Contactless service is now the new preference to avoid physical menus. Thus, to overcome challenges of retaining, engaging, satisfying, and leaving a pleasant impression on each and every customer, the number of restaurants introducing Digital Signage is on the rise.
5 Ways Digital Signage Can Assist Restaurants Reach Their Financial and Customer Retention Goals:
Research has shown that in-store Digital Signage is more interactive and appealing to a customer’s eyes. More so, signage portrays information, discounts, and upcoming events with interactive screens that help consumers take quick decisions. A high percentage of clients agree that digital signage is great for brand awareness and leaves a positive lasting impression on them. This leads to a higher recall rate, better reviews, and higher rate of recommending your service to other prospective customers. Resulting in the increase of the number of customers and retaining them.
Unplanned Purchases Increase Sales
Displaying appetizing and visually appealing food items along with attractive offers drives 1 in 5 customers to make unplanned purchases withing the last moments. These mouth-watering visuals ultimately lead to higher number of orders by triggering most customers to feel the need to purchase more to satisfy their hunger. This is a win-win situation due to the fact that it results in a higher sales rate for the business and a satisfied client.
Lower Wait Time Retains Customers
Almost 70% of hungry customers will not have the patience to stand in long lines to satisfy their hunger and this is enough reason for them to leave the restaurant and find another place to eat. In this case, over 85% have stated that engaging displays around them was enough to tolerate waiting in line.
Self-Help Hold on to Buyers
Waiting in-store to look around for physical help actually aggravates most customers. Digital signages displaying dishes, nutritional information, and prices, drive consumers to make an informed purchase without human contact. This increases customer loyalty, and their shared experiences with friends escalate visitors.
Increased Business from People Passing By
Digital signage is not limited to only in-store display. Placed outside, they advertise your products, attract user attention, and help increase the flow of new customers.