Top Benefits of Digital Signage


Digital signage is a dynamic electronic medium that conveys information to a given audience using display screens. It’s centrally controlled content distribution feature is used to broadcast many different messages across one or many locations and that makes Digital signage a must-have in 2020 for any type of business.

Here are top digital signage benefits that will help your business thrive.

Attention-Grabbing Displays

Digital displays capture four times more views than static displays. Not only do they capture more views, but their recall rate is 83%, which is significantly higher than any traditional media. Eight out of ten customers enter an establishment just because a sign caught their eye, added foot traffic and new customers are basically guaranteed.


Making information presented via Digital messaging helps establishments reduce the cost of old-styled campaigns, by saving money on printing, distribution and waste materials that will be discarded after the promotion has ended. Moreover, it makes this technology eco-friendly: no more usage of paper, carton or anything like that. Now it is possible to change the content on multiple devices simultaneously without using any sort of tangible materials.

Boost in Revenue

A combination of powerful text, image, video and audio powerfully impacts buying decisions, especially since more than a half of purchasers’ buying decisions are made at the point of sale. In addition, four out of five of brands that use digital signage display experience an increase in sales by a third. The benefits of Digital signage are that it can create an engaging consumer experience, increasing opportunities for cross-sells, up-sells and impulse-buys by quickly adapting and deploying enticing content when and where it matters most.

Increase in Social Media Presence

With today’s boom of social media among all the strata of our society, businesses must increase their presence on these platforms, thus boosting their brand awareness. It cannot be ignored, so there have to be easy ways to get involved into the lives of social media. Digital signage display is a perfect tool to start and develop this process. By providing additional information directly to customers via digital signage, establishments can generate extra sales revenues, find prospectives for their loyalty programs and display digital testimonials from Instagram, Facebook, Twitter and other websites.

Nento offers its powerful platform for businesses to harness all the benefits of the Digital signage. Free Digital Signage to advertise your business and showcase your products and services. Try it now!

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