For a lot of businesses, both SMS marketing and social media shape a substantial part of marketing campaigns. They both have several advantages and can be tweaked to optimize almost any advertising and customer outreach campaign. Which is better?
Reaching the target audience
While around 72% of adults in the US own a social media account, a whopping 80% own and operate a smartphone. For a social media advertising campaign it is quite challenging to find and reach your target audience. On the other hand, an SMS is so individual that as much as 98% of SMS messages are opened within the first 3 minutes after delivery. On Facebook, a post reaches only 2% of the potential target number with an average of 11% actually engaging with the post.
Engaging the customers
The SMS message’s main advantage is that it is direct and personalized and therefore has been proven to induce a better response from customers. A smartphone user is connected to their device 24/7, while a social media account can’t keep the owner’s attention that long. Around a half of Facebook and twitter users check their accounts daily.
While running an SMS marketing campaign, you most probably have a list of contacts that already have interested in your product to some degree. Also, these people from your list are more likely to be willing and ready to buy your product or service and participate in your promotions and special offers. On the other side, social media presents a dynamic environment full of countless other messages from competitors. And if you are new to the market, you will find yourself struggling to penetrate a platform already dominated by famous trademarks.
Conclusion: SMS represents an easier way to grab the attention of your target audience and has been proven to be a winner.