Looking at the overloaded hospitality industry where the chances of guests’ attention being caught and the first impression that will make them choose this restaurant rather than the one next to it are short and limited, proper exterior signage is undoubtedly one of the key elements for creating the brand’s image of the restaurant. Among such establishments, Nento being a premier restaurant specializing in fusion food and a warm setting fully appreciates the importance of exterior signs. Here, we look at the concept of restaurant exterior signage as an art and science and how Nento uses it to make an impact on its patrons.
The Significance of Outdoor Lettering
The signs outside a restaurant are its introduction or its invitation to the world to come and taste its food. It is an introductory message, a brief on what the brand is and what to expect when one steps inside to dine. As with any type of signage, potential customers are influenced by the materials used, the colors, the design and the placement of the signs.
As Nento is a company that aims for innovation and the truth of its operations, the exterior signage is much more than a company’s logo – it is the company’s values and its approach to food. To this end, Nento selects the premium quality materials and employs the postmodern concepts to guarantee its signs’ visibility and appeal the audience’s sophisticated demands.
Building an Experience
The exterior signs at Nento are not just identification signs, but rather a gateway to the culinary adventure. As soon as people step out of the restaurant, they are instantly immersed in an environment that hints at the gastronomic experience that is in store for them. The sign is also metallic and has a very modern design, which is a nod to what is to be expected from the restaurant’s food, a blend of traditional and modern.
Furthermore, Nento knows that technology can be incorporated into the exterior signs to give the customers more comfortable experience. From touch screen media solutions that present the newest additions on the menu to smart lighting solutions that change according to the time of the day, Nento effectively captivates the audiences’ attention even before they get into the restaurant.
Aligning with Brand Identity
The first principle guiding Nento when it comes to exterior signage is that of visibility with reference to the company’s brand strategy. Being a restaurant of international cuisine, Nento aims to communicate professionalism, inspiration, and love to food through the signage. The Nento brand logo, the choice of typography and color palette, emblematic motifs and symbols used in the design, all connect to the brand personality.
In addition, Nento understands that there should be continuity throughout the entirety of the brand experience, from outside signs to interior design, menu layout, and even website design. This integrated brand image not only strengthens Nento’s image as a gourmet restaurant company but also helps to build the recognition and credibility of the consumers.
Engaging the Senses
Not only does Nento extend its restaurant digital signage to the area of sense appeal but also to the extent of sense appeal. Nento utilizes ambient soundscapes and aromatic accents in its signage to not only draw the attention of the passing audience but also incorporate other senses to prompt the audience to look further into the signage. This is not only due to the fact that it creates curiosity, but also because of the haptic interaction of sight, sound and scent that create an impact which is long-lasting after the first meeting.
Also, Nento realizes that it is possible to create an emotional bond with the target audience through storytelling. As observed in this study, Nento’s use of exterior signs is a visual storytelling that reveals a part of its culinary history, food sources, and sustainability initiatives to customers and asks them to be a part of something bigger than a plate.
Embracing Innovation
As an industry pioneer, Nento is not afraid to explore the unknown and, in this case, the unknown is the exterior signage of the company. Starting from the use of environmentally friendly products and energy-saving lighting to explore the possibilities of augmented reality and installation of large-scale projections, Nento is constantly challenging what can be done to amaze the guests.
In addition, Nento understands exterior signage as a living artwork and the platform for cultural interaction and promotion. Through partnerships with local artists and designers, Nento adds a touch of locality and culture to the signage, and embraces the diverse communities which they draw from and represent.
Conclusion
In the context of today’s hospitality industry, the exterior signage is not simply an identification sign, but a tool for communicating brand values, as well as for designing and, therefore, staging the sensory experiences of consumers. For Nento, which strives for impeccable kitchen performance, the exterior signs are the opportunity to engage in creativity, to narrate and beautify. With the help of the latest technology, focus on sustainability, and adherence to brand values, Nento becomes an exceptional example of the gastronomic industry and encourages guests to try unique experiences.
