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Social media vs SMS marketing

For many businesses, both SMS marketing and social media marketing shape a substantial part of marketing campaigns. They both have several advantages and can be tweaked to optimize almost any advertising and customer outreach campaign. Which is better? SMS Marketing or Social media, Let’s find out! Reaching the target audience with your marketing strategies While

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Fail of mobile-phone giants

Today’s smartphone devices dominate in the technology market of communications. Majority of us use devices from IPhone, Samsung and a number of other Android based brands. All these devices from different companies look very alike. But just a decade ago the market of communication devices was way more diverse. There also were such Giants as

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How Technology is shaping the Beauty Industry

Technology is constantly changing the way we live and work, and the salon industry is no stranger to its advances. The professionals in the beauty industry forecast that in the nearest future every part of a salon business is going to be processed through a technology platform: from purchasing stock to hiring salon staff will

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How do advertisers use big data?

Big data analytics involves exploring and observing large amounts of data. This is done to uncover the unseen correlations, connections and patterns, and also to give insights to make proper business decisions. Basically, establishments have recognized they need to change from a knowing organization to a learning organization. In essence, businesses crave to be more

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What Happened to Yahoo

Yahoo is an American web service provider founded by Jerry Yang and David Filo in January 1994. Yahoo was one of the pioneers of the early Internet era in the 1990s providing web search and related services. At its peak, Yahoo was one the most popular websites in the U.S. and reached a market cap

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Digital signage finds success in gyms

Digital signage becomes an integral part of business, and gyms are not exclusion. As healthy lifestyle becomes new black, the era of sports is rising. The number of gyms are increasing every year making the competition as fierce as it has never been before. To attract new clients and keep the old ones, the owners

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The future of social media for business

Instagram, Facebook, LinkedIn, YouTube and other social media are not just entertaining channels, where people spend their free time. Now, these channels play other roles as well – in education, outreach campaigns and business. Today, all the above communication networks are becoming a must-have for any type of promotion: personal or corporate. The influence of

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3 ways displays can assist a community

When we talk about digital signage, mostly we talk about it as a marketing tool. However, digital signage is useful for more than just simple advertising. It can also help a community become a better place to live and develop. Safety management Out-of-doors displays are able to play an important role for community safety. For

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3 reasons why SMS marketing is so important

Your message could be delivered within seconds to your targeted audience in a more affordable, smarter, easier and more efficient way to get your marketing message into the hands of your subscriber. Today were are going to be talking about SMS marketing and 3 reasons you can’t afford to ignore it. 1. Immediate & Simple

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Why traditional marketing is not enough

Today, technologies are everywhere: our smartphones we never leave, personal computers we can’t work without, smart-watches we wear to track health indicators and even refrigerators with Internet access. Only 2 decades ago all this was a plot to a science fiction book or movie. Now it’s what we encounter every day. The changes couldn’t pass