Choosing among digital signage companies isn’t a small decision. Your choice will shape how your brand communicates with customers, its professional appearance, and the return you get from your investment year after year. That’s why it’s worth asking the right questions up front instead of being distracted by flashy brochures or endless feature lists. This 10-point checklist is designed to guide you through the evaluation process. To make it concrete, we’ll also show how Nento—a fully integrated digital signage company—responds to each question.
The 10-Point Checklist for Choosing among Digital Signage Companies
1) Is your solution fully integrated—hardware and software?
Why it matters: The combination of screens, players, and CMS of different companies will bring about compatibility problems. Worse still, as soon as something fails, every vendor blames another one.
Nento response: We develop and supply the software and the hardware. It refers to a single ecosystem, a single roadmap, and a single responsible partner.
2) How deep and reliable is your hardware portfolio?
Why it matters: Various settings require different equipment. A storefront, a crowded shopping center, a manufacturing plant, or a large outdoor stand all need specific hardware. The selection of a partner with a small range will often compel you to make trade-offs that reduce life or increase expenses.
Nento’s answer: Our products are made in a variety of types and are long-lasting. Whether it be high-brightness window screens or rugged outdoor kiosks and immersive video walls, all the models are designed with 24/7 functionality and are tested to survive in heat, dust, and 24/7 use.
3) Do you provide professional installation and setup?
Why it matters: And even the finest screens may go wrong when they are not installed well. Poor mounting, loose cabling, or bad network setups may result in safety hazards and frequent service calls. Clean wiring, stable performance, and peace of mind are guaranteed by professional installation.
Nento’s answer: As opposed to most other providers, we do not outsource this step. Our certified personnel will perform the entire installation, site surveys, permits, cabling, mounting, power, data and data runs, provisioning of players, and acceptance testing.
Ensure a flawless launch. Speak to our installation experts today.
4) How intuitive and powerful is your CMS?
Why it matters: Most of your staff will be spending their time in a content management system. When it is slow, cumbersome, or difficult to use, it is a waste of resources, and it discourages creativity. An effective CMS must be easy to use and powerful in the real sense.
Nento’s response: Our CMS is cloud-based and is made to be fast and easy. It also has drag-and-drop editing, brand kits, templates, schedule tools, live data integrations (social feeds, weather, BI dashboards), and complete remote monitoring of devices, all within one interface.
5) Can your platform scale with our growth?
Why it matters: A pilot program would possibly begin with a few screens, but once the system is proven to be working, you will soon be tempted to extend it. Without a platform that will support growth, you will have to incur expensive re-engineering in the future.
Nento’s response: Our system is built on a cloud-native and scaled-out platform. New screens, new brands, or even new locations can be added within minutes. Our fleet tools will be easy to use whether you have five players or five thousand.
6) What does ongoing service and support include?
Why it matters:The actual price of digital signage is the price that follows after the installation is done. Lack of support may leave you with some downtime, stressed personnel, and lost investment. The appropriate partner does not consider the support as an after-sale, but rather a product.
Nento’s answer: We provide end-to-end care: onboarding, starter templates, training materials, a 24/7 knowledge base, and responsive technical support. We are planning to establish long-term relationships, not to make a one-off project.
7) How do you secure devices, data, and content?
Why it matters:Every screen is a network endpoint. Security can’t be bolted on.
Nento’s answer: Secure by design—secure boot, locked-down operating system, signed updates, encrypted transport, SSO/role-based access, audit logs, and granular publishing permission.
8) What’s your track record in our industry?
Why it matters: Theory is dead. Each vertical consists of a distinct workflow, KPIs, and compliance.
Nento’s response: Retail, QSR/hospitality, corporate, education, and healthcare are proven. Vertical playbooks (menus and dayparting, KPI walls, wayfinding, queue status, and emergency messaging) are our offerings that fit the actual operations.
9) Do you help with content strategy—not just the tools?
Why it matters:Hardware is wallpaper without content. You require mentoring that is outcome-based.
Nento’s answer: Yes. We offer content best practices, template packages, motion principles, and campaign design in order to make screens quantifiable outcomes.
10) What’s the total cost of ownership (TCO)?
Why it matters: Price ≠ cost; consider software, support, replacements, human resources time, and rollout friction.
Nento’s answer: Open, competitive bundles. We are an all-in-one digital signage vendor, integrating hardware, CMS, services, and support, usually outperforming the multi-vendor TCO of the fragmented digital sign vendors and resellers.
Get a transparent TCO analysis tailored to your needs.
Putting It Together: How to Use the Checklist
- Rating of each vendor: 1-5 questions (evidence over promises).
- Raise a red flag over anything that is based on third parties and has no accountability chain.
- Prefer cloud-first solutions with defined SLAs, device health, and security posture.
- Request a pilot that reflects on production (locations, networks, and content types).
- Request references of your vertical, and then dial them.
Why Teams Choose Nento
- Single responsible partner: Hardware, CMS, installation, and support would all be under one roof.
- Cloud-native trustworthiness: Scales quickly; updates quickly.
- Operators made templates, approvals, analytics, and device health—made to use every day.
- Security & governance: Enterprise characteristics without the enterprise headache.
- Proven outcomes: Foot-traffic lift, faster menu changes, increased message recall, and reduced support noise. Proven results.
FAQs
Is Nento a good fit for a small business with a limited budget?
Yes. Begin with a single low-priced screen and grow at your speed. We offer clear pricing, starting with single-site and going all the way to enterprise; we do not need to change digital signage companies in the future.
What truly sets Nento apart from other suppliers?
End-to-end integration. In contrast to software-only digital signage vendors or resellers, Nento constructs and maintains the entire stack, including hardware, CMS, and services, which ensures compatibility and accountability.
How does Nento keep our content secure?
Multi-layer security, multi-layered security on hardware, encrypted data-in-transit, locked-down players, SSO, role-based publishing on software, and audit trails.
Can we use our existing TVs or displays?
Often, yes. Our media player software will work with third-party compatible hardware. To ensure performance, stability, security, and full-stack capabilities, we suggest custom Nento devices.
