Keeping the team motivated is always a big issue in today’s fast-paced business environment and even more so in sales-oriented organizations. Digital sales boards provide a creative way to ensure that the team stays motivated, engaged and ultimately productive. Using real-time sales data, performance metrics and even recognition, such boards can help create a healthy competitive environment. Here are some ideas that might help you to use digital sales boards for increasing team motivation effectively.
1. Broadcast Accomplishments in Real-Time
Perhaps the best way to encourage your team is by praising them right where they are and right when they are doing it. Digital sales boards help you to congratulate the individual or group of salespersons on their sales accomplishment within a blink of an eye. Whether it is hitting the daily call, closing a big customer or achieving monthly targets, real-time feedback provides the employee with instant satisfaction. It provides an instant feedback loop that creates healthy competition and makes other people work towards achieving the same results.
It is recommended that some areas on the board be reserved for ‘Players of the Day’ or ‘Weekly achievements. This public acknowledgment not only serves the purpose of the individual that has been given the award but also encourages others to aim at being in the spotlight.
2. Gamify Sales Goals
It is a technique to make the boring and uninteresting activities more interesting so that people could stick to it. The next time you use digital sales boards, try to add elements of a game into the boards. You can create contests between teams, sort the employees according to their productivity, or introduce special signs and incentives for separate accomplishments. For example, employees can get badges for achieving some goals such as “100 calls made” or “Top closer of the month.”
These elements give some fun to the work processes, turning tasks into activities that employees will strive to accomplish. It also assists in developing fellowship since employees may work to achieve organizational objectives or even competition fosters productivity.
3. Set Clear, Achievable Goals
Of the above mentioned factors, one of the most important aspects of maintaining morale is to set realistic and well defined objectives for the employees. Engage your B2B digital sales board to post daily, weekly or monthly goals that are subdivided into achievable smaller portions. This way, all the participants are aligned, and people work to achieve certain goals without being distracted by irrelevant tasks. For people who are working towards certain goals, it is always encouraging to see the progress that is being made towards those goals on a screen.
While setting goals, it is important to set achievable goals based on the skill levels of the members in the team. It is good to set targets high but unattainable goals demoralize employees and reduce their morale to work. It will help maintain morale high, but will not overburden the team; thus, a well balanced approach will be effective.
4. Incorporate Positive Reinforcement
Rewarding is the most effective way of improving morale as is well understood. Digital sales boards are not confined to numbers alone, you can include more than that. It is worth going through the list and adding an encouraging message, quote of the day, or a congratulation for the time one has reached a specific achievement. You can even automate congratulatory animations or even sounds that can be played for a particular user when he/she achieves a particular milestone.
That way, you are establishing a culture of accountability to drive performance and a culture that rewards success regardless of the size of the success. Such an unending stream of positive feedback fosters an environment that will lead to high morale.
5. Ensure the Display Continues to be Interesting
No one would like to look at the same screen without something changing for hours on end. Ensure that you keep changing the content on the digital sales board to make it more effective. Transform the leaderboards, add new tasks, and update the design using bright graphics and animations. It is also possible to include non-commercial messages, such as company’s updates, someone’s birthday, or an invitation to a team-building event, to make the board seem more organic.
Also ensure that the board is well formatted with clear format and is easy to read for every individual. The information should be comprehensible, brief and easily understandable, so that the employees remain interested without being overloaded.
Conclusion
Far from being mere objects for measuring performance, digital sales boards are also potent morale-boosters that can give a team a real shot in the arm. Combined with these boards, you can bring achievements, goals and objectives, positive reinforcement, and fun – all the components resulting in a motivated, driven, and happy sales team. The study showed that when people at the workplace are provided with such support, they are motivated to do their best, thus enhancing their achievements for the firm, and personal satisfaction.
