The fast-growing digital world presents the hospitality industry with opportunities to embrace technology like never before and digital signage is one of the most significant developments. Digital signage, through the use of colorful displays, engaging content and targeted messages has the potential to greatly impact and enhance guests’ experience, optimize business processes and increase revenue. Digital signage solutions are an ideal solution for a progressive hospitality company because it helps to provide an integrated and exciting experience that embraces expectations. At nento we know how to achieve the best out of digital signage and make it an essential tool in your hospitality business.
Why Digital Signage is Important for Hospitality
Digital signage is an effective way of conveying information to the customers in the hotels, resorts and other hospitality units and also can be used to advertise the services offered. The use of conventional posters and bulletins is restricted in terms of information flow and versatility. On the other hand, digital signage is very flexible and can be easily changed to meet any need of the guests, new services to offer or new promotion campaign.
Digital signage in hotels and hospitality venues will enhance guest experience since they will get useful information wherever they go. In the current world that embraces contactless and personalized guest experience, digital signage serves a critical purpose of boosting conviviality and entertainment.
Benefits of Digital Signage in Hospitality
1. Navigation and Information: Guest use digital signs to get around a facility, receive information, and feel welcomed. If visitors are arriving at a hotel, for example, a welcome sign can be programmed to welcome them, give them information on check-in/check-out times among other information that may include weather or other events. Digital signs also help in easy identification of location for rooms, certain facilities or meeting points within the facility.
2. Improved customer relations: Through use of digital signage, Hospitality venues can immediately relay important information to customers. This way, hotels can guarantee that guests receive information at the right time on everything from meal time to availability of spas, toasts, and important emergency notices or announcements. This can bring down the workload of front-desk staff considerably, freeing them for other tasks of providing service.
3. More Revenues from the Additional Opportunities: Digital signage create a platform where hotels can market restaurants, bars, Spa services, and events among others in an appealing manner. For example, a screen in the lobby, or the elevator can show certain offers on the services in the spa, or on the food in the restaurant, making the guest consider trying out other services in the hotel. This real-time promotional ability increases the probability of guests going for the premium services from the hotel.
4. Engagement and Interaction: Through the use of touch screen, it becomes easy for hotel to engage their guests and keep them informed. A touchscreen kiosk could provide the guests with information on what to do in the day, what event to attend or what activity in the hotel is available. This not only enhances the value of the guest experience but also fosters an engagement that is impossible to get from a simple printed poster or brochure.
5. Benefits: The operational costs of a business can easily be reduced by implementing digital signage. Because information provided on the website can be revised electronically and without delay, hotel companies avoid costs associated with the preparation and distribution of printed material. Moreover, digital signs can be set to go on and off automatically at certain times of the day and in the process, less energy will be used.
Practical Applications of Digital Signage in Hospitality
1. Wayfinding and Navigation: In extended and complex structures such as large hotels and Resorts, guests find it difficult to locate their way around the facility. Wayfinding signs placed at appropriate locations can help the guests to find their rooms, restaurants, conference facilities, and other facilities. This solution can be very effective in situations such as events or conferences in which participants may require some assistance in terms of navigation around the venue with specific reference to meeting rooms and other break away sessions.
2. Personalized Welcomes: Such features can be as simple as greeting the guest with a message on the digital signage that reads ‘Welcome Mr. Smith!’ It also adds warmth to the guest and makes them feel wanted which is very important to any guest. Combined with data from reservation systems, nento’s digital signage solutions are capable of providing personalized greeting and other content related to the guest.
3. Real Time Information: Change in weather, traffic condition or change in schedule is likely to affect a guest in a big way. In digital signs, hotels can provide updates of such changes, and guests can decide on what to do with their day. For instance, if a local attraction’s opening hours change, or an event is postponed, guests can get the update immediately either on the lobby screens or in-room displays.
4. Digital Concierge Services: Hospitality venues can have an interactive kiosks or touch screens which act as digital concierge services. They can know which restaurants to go to, what other places of interest are there or which bus to take for them to be taken around the area without having to wait for a host to attend to them. Such service is especially helpful during the busy hours when the concierge personnel may be engaged.
5. In-Room: Digital Signage Digital signage is not only restricted to the areas within a hotel, but it can also be taken to the next level of guestrooms. Smart TVs or specific displays can be used as digital information boards located in the rooms, where guests can see greetings, available services, or suggested restaurants or entertainment venues. In-room communication is another subtle way of advertising hotel services and may be adapted to the guest’s liking.
How Nento Expands Digital Signage for the Hospitality Industry
At nento, we offer a wide range of digital signage solutions which cut across the hospitality industry. Our solution allows hotels and resorts to manage and schedule digital signage and digital signage content with a high level of convenience and flexibility in order to create value-added, high-content digital messaging for guests and staff.
1. Templates and Content: As it has been mentioned before, we have a set of templates, which can be edited by hotels to produce visually appealing and appropriate messages in different situations, during different seasons, and for different audiences. Using nento, it is easy to change content as it only requires a few clicks to ensure that your displays are always interesting.
2. Individual Approach: Messages can be sent based on guest information, and our software is easily integrated with various reservation and management systems. As a result, nento can contribute to developing relevant messages or promotions that can better fit guests’ interests and further improve the guest satisfaction and the opportunities for upselling.
3. Remote Management and Real-Time Control: With nento, all screens across other locations can be controlled through a single interface. This means that content can be updated across properties at the same time or settings changed to meet a particular need at that given time. Real time control enables your messaging to be current, correct, and effective at any given point in time.
4. Analytics and Performance: Tracking Knowing the effectiveness of your digital signage is crucial to fully utilize its potentiality, nento offers detailed statistics of guest interaction which enables hotels to determine which of the displayed messages are most effective. Thus, with the help of such data, hotels may improve the content strategy to match the guest habits and inclinations.
5. Scalability and Flexibility: Nento’s digital signage solutions are designed to meet the needs of a small boutique hotel just as easily as they will meet the needs of a large chain. We meet all your hospitality requirements, whether you need a small lobby solution or a large video wall or interactive touch panel, you are assured of a consistent brand identity across your various facilities.
Conclusion: Welcome to the Future of Hospitality with nento
Digital signage is not just a method of conveying information, it is a chance to improve the image of the business, organization or simply your restaurant, make processes more efficient, and create a friendly atmosphere and dialogue with the guests. In an industry that is all about the first impressions and creating memorable experiences nento is what enables hotels to make every guest contact count. From helping the guests navigate through the premises or selling services in the most appealing way, our solutions offer the flexibility and creativity required to thrive in a highly saturated hospitality market.
That is why when you decide to partner with nento you shall be partnering with a company that comprehends the dynamics of the hospitality industry. Open up a new world of hospitality possibilities with nento’s digital signage and witness the change in guest experience, brand interaction and business productivity.
