In the current business environment, it is harder than ever to get people’s attention. As consumers are being exposed to information, businesses have to look for ways on how they can be noticed. Digital display boards for advertisement have becoming popular and effective media to capture the attention of the targeted audience and communicate with them effectively. If you are a retail store, a restaurant or even an office, the type of digital display board that you select can either make or break your business. This article will be of great help to you in deciding on the best digital display board for your company.
1. Understand Your Business Needs
The first thing that you need to do when looking for a digital display board for advertisement is to know your business needs. There are various objectives that may be pursued by various companies in the use of digital signage. For instance:
• Retail Stores: It is quite common to see digital display boards for advertising sales, new products, or even entertainment while shopping in the store.
• Restaurants: Utilize digital menu boards in displaying menus, special offerings, and advertisements to improve the customers’ experience and make changes to the menu.
• Corporate Offices: Utilize the digital signage for the internal communication and sharing of information such as messages, meeting agendas or even performance indicators.
Knowing the general use of your digital display board will allow you to know the size, type and features that you require.
2. Consider the Location
This is because location plays a very important role in identifying the right digital display board to purchase. Determine if the screen will be installed inside or outside, since this will affect the screen and the characteristics that are necessary.
• Indoor Displays: These are often used in areas such as lobbies, conference rooms or even the retail floors. They don’t have to be as durable as the outdoor ones and can instead be more focused on the resolution and look.
• Outdoor Displays: These should be able to endure different forms of weather such as rain, wind and sunlight. Hence, they need higher luminance levels and are more exposed to weather conditions and hence have to be more durable.
The location will also dictate the size of the display in addition to other factors. A large display may be appropriate for an open area while a small display may be adequate for an enclosed area.
3. Choose the Right Size and Resolution
The size of the digital display boards used in advertisement plays an important role. A larger screen can be effective to get people’s attention, but it may not be required if the space is limited. The resolution should also be in a way that it should match the screen size to give a good picture quality. High definition displays such as 1080p or above are recommended for the display of clear images and videos and enhance the quality of your content.
• Small to Medium-Sized Businesses: A screen size of between 32 and 55 inches may be suitable for small rooms.
• Large Businesses or Public Spaces: For larger screens, 55 inches and above, it is recommended so that everyone can easily see the screen.
As a rule, the idea is to make your content easily seen and interesting, but not too much, so that your audience would get overwhelmed.
4. Evaluate Brightness and Viewing Angles
Contrast ratio is important and if your digital display board is to be installed in a brightly lit area or outside then brightness is a must. A screen with higher brightness level will make the content to be displayed easily visible even in the presence of light. In the case of indoor usage, choose displays with a brightness level of at least 500 nits while for outdoor usage, the brightness level should be at least 1,000 nits.
It also matters the angle at which one is viewing the screen. Make sure the display can be easily read from all angles in the event that the screen will be placed in a public area where people will be able to view it from all directions.
5. Consider Interactivity
They are also known to improve the user’s experience and make it more interactive through the use of the digital display boards. Some of the touch screen, QR code, or motion sensors can be used in your digital signage to enable the customers to engage with the content. This can be especially useful in the retail space, navigation within large facilities or even touch screen menu boards in fast food chains.
6. Software and Content Management
Another factor that one has to consider when selecting the right digital display board is the software to use for content management. It should be possible to edit and manage the content and schedule it in a way that will enable you to change the messages frequently. Look for user-friendly content management systems (CMS) that offer:
• Remote Management: It helps in updating the content from any location hence useful in managing many screens in various locations.
• Scheduling Features: Pre-organize the content to be posted in order to have the right information posted at the right time.
• Content Templates: It helps save time and also helps in maintaining the standard of the branding that you want to achieve.
7. Connectivity and Integration
Make sure that your digital display board has a compatibility with different sources of content like computers, USB, or cloud. Some of the features that are significant include Wi-Fi, HDMI, and USB ports to ensure that the customer can easily connect their devices. Also, it is important to know how the digital display board will be connected to other technologies that you may have in your business for instance the POS systems, social media feeds or customer databases.
8. Budget Considerations
They are available in different prices depending on the size, resolution, interactivity and the software used in the digital display boards for advertisements. It is important to set a budget that will cater for your needs as well as the amount of money you have. Do not forget to include other expenses like installation, maintenance, and software costs.
9. Vendor Support and Warranty
Select a vendor who has a good customer service and a good warranty policy in place. Digital display boards are an investment and having access to support and warranty services can be a way of protecting the investment. Look for vendors that provide:
• Installation Support: It is recommended that the display is professionally installed since this will help in ensuring that the display is well positioned and is working as it should.
• Technical Support: Help with further issues and maintenance.
• Warranty: A warranty which includes both the parts and the labor for a certain period of time.
Conclusion
When selecting a digital display board for your business, you need to consider the following factors, including the location of the screen, size, and the resolution of the screen, and other factors that may include brightness, interactivity, software, and the cost. Considering these factors, you will be able to choose a digital display board that will help to convey your message, attract the audience and increase the visibility of your business. Whether you are in the process of marketing your products or services, passing information to employees or even entertaining guests, the right digital display board can come in handy.
