First impression counts especially in the world of culinary art. So, when patrons look for your restaurant’s signage board, they are not only searching for food; they are in search of an experience that begins right from the exterior view of that restaurant. And that is where good memorable restaurant signage boards come into the picture.
Designing signs that are eye-popping and memorable takes a certain amount of creativity, practicality and brand management. Here’s how you can create signage boards that elevate your restaurant’s ambiance and entice guests to step inside:
1. Know Your Audience: First of all, knowing your audience is always the key to designing any form of signage. Who is your target market; families, couples or any special group of people? Its essential to ensure that your signage decision is in harmony with the targeted demographic population’s preferences as much as the choice of fonts, colors and the language used.
2. Embrace Creativity: Good signage is easily noticeable in the midst of the rest. There is no reason why you can’t bring your personality with you to work when designing your clothes. And most importantly, fun is important, so try to make people remember your signs by making them look unusual, funny, or just interesting.
3. Keep it Clear and Concise: The essence of creativity should never be at the expense of clarity. Your signs should contain simple information like the name of your restaurant, the time it opens and closes for business and any offers you may be making. Do not overload the board with too much information to the extent that a potential customer will be overwhelmed.
4. Focus on Branding: Your signage is part of your brand image. The font style should reflect the general theme of the restaurant, the interior design and its general ethic. It should be consistent here also; you should use the same color, type of letters, and images on all your marketing tools to enhance brand awareness.
5. Prioritize Visibility: A beautiful sign does not do much good if people cannot see it. Literature control should be considered in conjunction with the location and size of your signs to guarantee maximum exposure from the street. Lighting can also help them in their business since some restaurants operate in the evening. Ensure you use well illuminated signs that glow in the night as the day fades.
6. Create a Call to Action: Make a catchy request to the people passing by to come inside. Whether it’s a delicious meal pic with the caption ‘Try Our Specialties’ or a temporary offer that cannot be turned down, provide a call to action to get people into your stores.
7. Invest in Quality Materials: Affordable signages give a bad impression to prospective buyers. Use good quality materials for construction because often the materials will be exposed to the elements. Starting with the choice of the material, one should go for the most durable materials including vinyl or aluminum.
8. Seek Feedback: After you have had your signs installed, make sure that you ask customers and employees about what they think of it. Is the signage easy to read? Is it true to your brand? From this feedback, you should be able to make corrections and further enhance the value of your signage investment.
In the restaurant business, it is easy to just survive and to be just okay, but great signage is one way to excel. When you blend creativity, simplicity and strategic branding, you can come up with the signage boards that will attract the attention of everyone as they pass by and leave them with something to think about. So don’t hold back, get creative, and let your signs themselves become the narrative of your restaurant’s food journey.
