Digital billboards are one of the most effective tools in the short-cycle area of advertising to capture attention and convey a message. However, with so much going for your audience’s attention, it becomes challenging to develop content that will make an impact. The only thing here is to create the messages that are both attractive and compelling and which would be able to grab the attention of the viewers within a few seconds. To get your message out in the most effective manner here are some tips on how to design your content for your digital billboard software.
1. Keep It Simple and Clear
Digital billboards are even more limited by the time they have to capture attention, so simplicity is best. Do not overpopulate the billboard with text or complex image since this will reduce the impact of the content by a great deal. Convey only one obvious point that the viewers can understand without having to think hard about it. Headlines should be short and unadorned but can be made in bold for emphasis. Limit the main headline to no more than seven words long so people can read it and get what it is saying before they are distracted by traffic, walking, etc.
Choose large letters that can be read from a distance of about two arm’s length. The message could be read from a distance of 500 feet away from the intended spot. The audience should be able to quickly read your content and understand your brand’s primary message at a glance.
2. Leverage Bold, High-Contrast Colors
This is what makes color so important when it comes to grabbing people’s attention and making your billboard pop. Intense and opposite shades make people pay attention and guarantee the text’s readability irrespective of the lighting. For example, bright yellow color on a dark blue background is sharp and contrasting and is easy to read; red and white are sharp and classic.
Pay attention to color psychology as well. Hues have unique effects on feelings – red as an example can mean something urgent or enthusiastic, blue can be trusted, green is connected to nature and health. Select colors that represent your brand and the feelings you would like your audience to have.
3. Integrate High Quality Photographs or Clips
A digital billboard requires high-quality visuals so that people get attracted to it. When taking a still image or a short video, make sure that the image is sharp, clear and has something to do with what you are saying. If you are promoting a product, ensure that the product image is big enough so that people can see the image from a distance.
When it comes to motion-based billboards, the graphics should be as smooth as possible and transitions minimal. While using flashy effects could be entertaining, they also make your message less easy to understand. However, better replace complex and heavy graphics by refined and elegant designs that help to support your message without distracting the audience.
4. Create a Call to Action (CTA)
A call to action (CTA) prompts your audience to do something next. If you’re inviting people to a website, to call a number, or to scan a code, your CTA must be obvious and engaging. Make sure the CTA is clearly noticeable and contrast with the rest of the page content. It is recommended to use such words like ‘Visit Now’, ‘Call Today’, ‘Learn More’ to encourage the reader take the next step.
As much as possible opt for dynamic digital billboard features such as real time data integration. This can help you offer CTAs based on the time of day or the weather and, thus, provide content that will be more interesting for the audience at a given time.
5. Use Consistent Branding
Brand consistency makes your audience easily identify your business since it gives a familiar look. In addition, your digital billboard must incorporate colors, fonts and your brands logo in a way that is recognizable. This is because strong, recognizable branding gives your message credibility and strengthens your branding over time. This makes it easier for the viewers to remember your company even after they have passed the billboard.
6. Update Regularly
Another bonus of using digital billboards is the feature of the ability to change the content on the sign. While traditional billboards can only hold one advertisement or message, digital billboards can hold more than one advertisement or change their message within any given day. This is a great opportunity to use to update your content often so that the information provided is up-to-date and interesting. Make your billboard creative by using seasonal aspects, current offers or topics of discussion.
Conclusion
Designing the content of your digital billboard is a combination of bright vivid images and lettering, concise message and proper branding. When it comes to design, simplicity, high quality images, color and texts should be well placed in a way that they will make a lasting impression to the target group. By updating the content frequently and putting a compelling call to action, your digital billboard is sure to be a force to reckon with as far as driving traffic and awareness to your brand is concerned.
