Digital signs are effective in capturing attention, providing customers with value added experiences and delivering important information in an aesthetically pleasing manner. But to be effective in digital signage you require content that is meaningful, relevant and engaging. Here are some creative ideas to help you make the most of your digital signage displays:
1. Personalized Welcome Messages
A touch might include putting a special note to the customers so that they feel welcomed as soon as they arrive. If the visitor is here for a meeting or an event, make sure to welcome them through your digital sign by their name. In the case of organizations such as restaurants and hotels, communicating to the customers using the messaging channel with messages such as promotions, membership programs, or holiday themed greetings gives a touch of personalization and relevance.
2. Social Media Integrations
Using social media content on your digital sign is a perfect way to integrate the two platforms. Use your Instagram posts, Facebook updates or tweets to gain credibility and engagement by showcasing them in real-time. If you accept user generated content, then feature customer pictures or their reviews on the screen and you have instant brand promoters out of your clientele.
3. Interactive Menus and Recommendations
Interactive menu boards are the real game-changer for restaurants, cafes, and even retails stores or shops. Since the menus can be changed dynamically, you can set what is displayed based on time of the day, for instance, breakfast, lunch or dinner. Using words such as “Customers also bought…,” or ‘Customers bought this item, you may also be interested in…’ can increase sales and satisfaction.
4. Event and Schedule Updates
Digital signage is ideal to use when presenting the schedule and announcements regarding events, conferences, and meetings. Some examples in a corporate environment are: schedule for upcoming events, availability of meeting rooms and even functional real time announcements. The content can be updated easily, which means that the visitors and employees will always be informed.
5. Trivia, Games, and Polls
Increase interaction level by including fun features such as asking questions, creating quizzes, or conducting polls. This should be done in waiting areas, as people will be kept occupied while waiting for the next activity. Opinion polls are a creative way of engaging the customer and making the audience feel that they are participating with your brand. Moreover, it is useful to show the results of live polls or game scores, for example, to increase competition between the customers.
6. Behind-the-Scenes Content
The customers always like to know the faces and stories behind the company. Sharing behind the scenes such as videos of how your products are made, your workers or your preparations towards events make your brand relatable. For instance, a restaurant can display videos of chefs preparing foods or foods being prepared in a kitchen – enhancing the dining experience.
7. Seasonal and Themed Content
Applying seasonal content can provide your audience with more specific experience and thus bring more value to the user. Some of the things that can be incorporated in the digital signage to ensure it is engaging includes; seasonal promotions, holiday content or even weather information. For instance, a coffee shop may set up its theme for autumn with offers for pumpkin spice lattes and other related products.
8. Customers’ Opinion and Feedback
Displaying testimonies of the customers on your digital sign may serve as an endorsement to your business. By putting up good comments and recommendations, you assure potential clients and make them change their perception. This is particularly useful for companies situated in areas with substantial pedestrian activity, for instance, retail outlets or eating places, where the new clients are likely to be evaluating your product or service.
9. Information and Education
They may also consider providing content which is educational to the audience. For instance, a gym could post workout routines or a health message while a tech store could post short tutorials of products. Any educational content that is related to the viewers keeps them interested and establishes your authority in the niche.
10. Live Feeds and Real-Time Data
Real time content can be literally anything from headlines to live scores of a sporting event or stock exchange. Including such information makes your digital sign more informative to the viewers. For instance, a bar will have screens showing results from ongoing major sports events to keep the customers informed as they enjoy their drinks.
With these ideas, the content for your digital outdoor signs for business can be an important tool to help you in reaching out to your target group. The important concept that should always be remembered is that the content should always be current, pertinent and interesting. From greetings to activities or graphics, you would want good content that would give people something to remember you for.
