In the current world where everything is going digital, the first impression of a business forms a significant part. The lobby of any organization, be it a corporate or business entity, hotel, hospital, or learning institution, is the first interface of the business. Lobby display software has become a useful solution to turn the reception area into an active, informative, and entertaining place. In this article, we will explain what lobby display software is, how it can benefit businesses, which features are considered crucial, as well as tips for its efficient use.
What is Lobby Display Software?
Display software is a digital signage solution which is aimed at controlling the content on the screens placed in the reception / lobby of a particular building. It enables the organization to display different forms of content including the welcome messages, company updates, event calendar, promotional videos, directions and many others. These are full-color displays which can be managed and changed from a distance and can be easily updated to feature current information.
Using lobby display software, the owners of businesses can provide potential visitors, clients, and employees with the best digital experience from the moment they enter the building. This software is normally applied to large LED displays, video walls or touch screen kiosks to turn static lobby areas into exciting digital experiences.
Various Advantages of Display Software
1. Enhances Visitor Participation and Experience
An inviting message on the screen with custom information can help to build a good attitude. Business organizations can welcome the visitors with specific slogans or messages, can publicize their accomplishments, or share the current status of anything like weather, stock, etc. This can make the lobby area more appealing to the guests and this can make it more fun to be in.
2. Streamlines Communication
Lobby signs are best suited for conveying new messages and information to the employees, visitors and clients. For example, it can be applied to broadcast company’s business updates, upcoming events or Health & Safety reminders. This helps in making certain that important information is passed as well as disseminated accordingly.
3. Enhances Brand Image
Promotional software assists in advertising the brand and image of a firm through clear visual presentations, the use of videos, or testifiers. This reiterates the brand message and also contributes to the creation of a professional look for the space. Also, for hotels or luxury spaces, such content can be used to match the environment and thus improve the guest experience.
4. Aids in Navigation
Lobby displays may prove useful to large office complexes, hospitals, or campuses where it may be difficult to navigate the area. Interactive maps and directories are convenient for visitors since they may get confused if they do not find their way easily. This is particularly advantageous for organizations that have several floors, or divisions.
5. Reduces Operational Costs
As opposed to ordinary printed posturing or brochures, lobby digital displays can be changed on the spot, thus cutting down on printing expenses and saving paper. The ability to update content on the digital sign is flexible and can be done at will without incurring extra cost, thus making it cheaper when used to disseminate dynamic content.
Key Features
1. Content Scheduling and Management
Perhaps the most important advantage of display software is its capacity to schedule content. It is possible for organizations to schedule messages and content to appear at a certain time or on a certain day so that the intended information gets to the intended individuals at the right time.
2. Remote Control and Cloud-Based Access
Current display software platforms are cloud based and such means that the administrators of the screens are able to do this remotely. This feature is especially helpful for organizations which are spread across different buildings because it allows them to coordinate content within various premises.
3. Interactive Touchscreen Features
To increase engagement, lobbies can have touch screen features added to the displays that a business may use. This makes it possible for people to get information by themselves and for example, to search for event schedules, company directory or browse through the digital brochure.
4. Real Time Update and Integration
For instance, the software can synchronize with a calendar, feed or news source and display the updates in real time. For instance, a hotel lobby can show flight information or a corporate office can show live twitter feed or stock exchange rates.
5. Analytics and Reporting
Most lobby display solutions come with analytics to monitor the level of engagement of the audience. In this sense, this data is important for businesses to know which content draws the most attention from visitors and, therefore, adjust their message more effectively.
Application of Display Software
1. Corporate Offices
Organizations can employ lobby displays to extend greetings and to present the corporate culture, new company information, and directions respectively. The other is live running of the organization’s performance indicators or recognition of employees’ accomplishments on the digital screens.
2. Hotels and Hospitality
In addition to providing guests with information on the services offered in the hotels, display software can be used to advertise offers, check in procedures, and points of interest around the hotel. Through the use of touch screens, guests can be provided with facilities such as concierge services or even the event calendar.
3. Healthcare Facilities
Lobby displays can be used by hospitals and clinics to relay information on health care tips, guidelines and even appointments. Also, kiosks can be used to provide patients and other guests with more convenient means of getting around massive healthcare organizations.
4. Educational Institutions
Digital signs can be installed at the entrance of schools or universities to display event calendars, maps, messages and or alerts. It also helps in showcasing students and alumni accomplishments and viable success stories.
5. Retail and Shopping Malls
In retailing, lobby displays may be employed in order to advertise stock, introduce new products, or direct the customers around the store. They can also be used to give information about a product or act as a help desk.
Implementing Display Software: A Guide
1. Define Your Objectives
When preparing to install the display software, determine what objectives are the most important to be achieved. Do you want to increase overall recognition of your brand, help your visitors find their way around, or make them interact more? If you have clarity of your goals, you will be best placed to create better content.
2. Update the Content for its Relevance
It is always important to change the content that you post on your digital displays frequently. Outdated content is an indicator of a space that has been left unattended, which will not be a good environment for lobby displays. Try to automate this process where possible so that you do not have to keep on doing it manually.
3. Optimize Visual Design
The content of your lobby display should correspond to the design of your brand image. It is important to use high quality images, clear fonts and highly organized design so that content can be easily read from a distance. Do not cram too much text or too much information on the screens.
4. Leverage Interactivity
For the companies, which have a lot of visitors, you can include some manipulations on your lobby signage. Interactive touch screens can add value by enabling users to receive or search for their own information, timings or directions.
5. My Performance Metrics and Analysis
Take advantage of the tools that are already incorporated in your lobby display to monitor its performance. Gaining insight into the level of engagement of the visitors will enable an organization to enhance its content delivery strategy and therefore the returns on investment in digital signage solutions.
A reflection on the future of Display Software
In the future, the display software is only going to get even more potent due to the integration of AI, machine learning, and AR. Subsequent installations could include the use of facial recognition to greet the visitor or even recommend content as well as making use of augmented reality in order to enhance the visitor’s experience.
As more companies start to include digital experiences in their value proposition, lobby display software will play a crucial role in future business and customer experience solutions. Whether it is to create a first-impression image of your company to the clients, to design an effective way-finding solution, or to increase brand awareness, a good lobby display solution will provide your organization with the competitive edge it needs.
Transform your lobby today with innovative Nento display software and create a lasting impression on every visitor!
