Your storefront is the first handshake with every passerby. In the moving and mobile age, a fixed sign cannot always do all the heavy lifting. Storefront digital signage is the contemporary version of retail storefront signage, and it transforms windows and doorways into canvases that inform, entice, and convert. Nento assists brands with end-to-end high-impact storefront signage solutions: strategy, hardware, installation, content, and a simple CMS.
Is your storefront working as hard as it should? Read on to find out.
Why Upgrade Now: The Case for Digital Over Traditional
Unmatched flexibility & agility
Change your swap, daypart your content, and make it store local—no reprinting, no delays. It is dynamically adaptive signage for storefronts.
Dynamic content captures attention
Live data, motion, and video are better than static prints. Exterior storefront signage with lighting of the correct intensity penetrates sun glare and halts pedestrians at full stride.
Enhanced brand storytelling
Present product demos, backstories, UGC, and community events. Emotional connection is established in several seconds with the help of digital retail signage and storefront experiences.
Operational efficiency
Standardize updates to different sites, impose branding requirements, and remove waste in short-run print jobs.
Increased perceived value
Quality presentation will boost your brand—and the price you can set—before a customer even enters.
Ready to see these benefits in action? Explore Nento’s Gallery of Success Stories.
What to Know Before You Invest
Durability & weatherproofing (IP rating)
In exterior window or outdoor units, select enclosures and heat-dust-moisture-temperature-swing players—critical in storefront and exterior signage.
Brightness (nits) for daylight visibility
Target towards sunlit windows (2,500, 3,500, or more nits). Less may be required in lobbies and shaded arcades, but try on-site.
Location & visibility analysis
Research pedestrian flow, distance, and angles. Eye-level perpendicular to foot traffic and glare-free pixels are the most valuable to you.
Content Management System (CMS) ease of use
An easy-to-use CMS makes your team work quickly: templates, dayparting, localization, approvals, and analytics.
Local regulations & permits
There are differences in municipalities in terms of digital rules (brightness, dwell time, and animations). Early planning will prevent delays associated with the cost and schedule of storefront digital signage.
Navigating technical specs and local laws can be tricky. Let Nento’s experts handle it for you—from planning to permits.
Storefront Signage Cost: Investment vs. ROI
Upfront costs (typical line items)
- Display and enclosure: commercial-grade displays, high-brightness window displays, and weatherproof depiction.
- Media player and mounts: performance-sized, safe mounting, and cable management.
- Installation: power/data runs, compliance, and clean finish work.
- Content starter pack: brand-matched templates, motion graphics, and first playlists.
Ongoing costs
- Software licensing: per-screen/per-device CMS plan.
- Content renewal: seasonal changes, promo changes, and new storefront digital signage concepts.
- Maintenance: remote monitoring, firmware/security, and periodic hardware service.
- Utilities and data: power and network bandwidth.
Where ROI appears
- Increased walk-in and basket size.
- More rapid sell-through of promo and seasonal inventory.
- Reduced print waste and roll-out inter-locations.
- Greater brand improvement through high-quality exterior storefront signage.
Get a transparent, no-obligation quote tailored to your specific storefront needs. Contact Nento for a free consultation today.
Storefront Signage Ideas to Captivate on the Sidewalk
Promote daily deals in real time
Replace AM coffee deals with PM bundle deals; activate countdowns on happy hours.
Showcase product videos
Showcase a loop of quick demos and unboxing-style clips to communicate value in seconds.
Display live social feeds
Post and review tagging. Curate posts and reviews to put social proof at the door.
Announce events & drops
Hype constrained releases, tastings, and community events with timers and sign-up QR.
Weather-aware messages
Sunny? Shove in ice beverages or sunglasses. Rainy? Market umbrellas and hot soups. This is storefront digital signage at its smartest.
Feeling inspired? Our design team at Nento can help you bring these ideas to life with stunning, custom content.
Why Nento for Your Storefront & Exterior Signage
End-to-End Service
Strategy, site survey, hardware, installation, content creation, and support: one responsible partner in retail storefront signage of any scale.
Robust & Reliable Hardware
Bright displays, tough cases, and media players that pass tests and are made to resist the weather.
Intuitive Nento CMS
Launch updates in minutes. Keep storefront digital signage current using brand-ready templates, dayparting, localization, and playlists without design bottlenecks.
Expert Guidance
Whether it is brightness specs or municipal permits, our team makes sure that your deployment is successful, compliant, and within budget.
Don’t just upgrade your signage—transform your business with Nento. Schedule Your Free Demo and see the difference for yourself.
Frequently Asked Questions
What is the average cost of storefront digital signage?
Prices are differentiated based on size, resolution, brightness, enclosure, and complexity of installation. Nento is a scopes vendor with a long-term ROI emphasis in a wide budget spectrum. Send us a request to get a specific quote.
How durable is exterior signage against weather?
The exterior storefront signage of Nento incorporates high IP-rated enclosures and thermal management to ensure the year-round reliability of the signage.
Can I manage the content myself?
Yes. Our cloud CMS allows you to schedule and update your retail storefront signage with any device—no technical knowledge needed.
Do I need a permit for digital storefront signage?
Frequently, yes—regulations differ by municipality. Nento walks you through the local regulations and signage permit procedure.
How do I get started with Nento?
It is easy—contact us for a free, no-obligation consultation. We will strategize on objectives, evaluate your position, and develop an individualized storefront digital signage strategy that will deliver outcomes.
