In the modern society where businesses are emerging and competing in a very short time it is very crucial to grab the attention of your audience. Old-fashioned advertising techniques are being displaced by novel, interactive techniques, and digital signs have become a formidable weapon in this new age.
Nento is one of the prominent companies in the digital signage industry and knows how crucial it is to employ proper location in order to enhance the possibilities of using these multifunctional screens. In this ultimate guide, you shall learn about the nine most effective places to install the digital signs that can transform your business.
1. Storefront Displays
The storefront is the first thing the customers see, and a good placed digital sign will turn your business into an exciting visual experience. The digital signs that Nento provides enables you to have bright and attractive signs to advertise your products and promotions, and your brand. Having a digital sign on your store front creates an attraction point which pulls potential buyers and draws them into the business offer.
2. Point of Sale (POS) Areas
Digital signs at the point of sale are a perfect example of the smart positioning of information technology to influence consumers to part with more cash. Nento’s displays are deliberately bright and unobtrusive, informing customers about other products that may be of interest or an ongoing promotion or a membership club. This placement does not only increase sales but will also improve the entire shopping experience.
3. Waiting Areas
All the more, waiting areas can be found in restaurants, clinics, and offices and are perfect to interact and educate your target public. Nento’s digital signs can be pre-set to provide entertainment content, promotional videos, an important message to viewers transforming what would otherwise be boring time into a brand engagement opportunity. Make sure your customers are entertained and informed, while they wait and you will leave a lasting impression.
4. High-Traffic Areas
It is therefore necessary to understand areas in your business premises that experience a lot of traffic for the best placement of your digital signs. It’s very important to choose the place for an ad carefully: entrances, hallways, and crossroads attract most people’s attention. Nento’s displays which are of high resolution and suitable for dynamic content are particularly ideal for such applications, making your messages conspicuous despite the chaos of the environment.
5. Outdoor Spaces
You should also install digital signs outside your establishment to ensure your advertising goes beyond the four walls of your building. Nento’s weather-resistant displays will suit outdoor advertising as they allow for reaching out to potential customers before they get to your business premises. These signs can literally be placed from the sidewalks to parking lots and will be able to relay your brand message and promotions much more to the public.
6. Employee Lounges
Enthusiasing your team is as important as enticing your customers. It is suggested that company placing the digital signs at the employee lounge can be an effective internal message dissemination. Provide the viewers with the information on various company events, successes, and important statements in the form of videos. Nento’s displays help to create a positive work attitude and identify with your employees.
7. Trade Shows and Events
When doing trade shows or any event, it is very important that one is easily noticeable from the rest. Nento has come up with its portable and easily movable digital signs, which are ideal for such events. Place them in areas where they will capture people’s eyesight, to publicize your products or services and create impact on the event attendees. The modularity of Nento’s displays guarantees that they are suitable for various events settings and themes.
8. Public Transportation Hubs
Increase your brand awareness by installing your digital signs in some of the most frequented places including bus stops and train stations. The display products that Nento provides, which can be updated instantly, allow you to provide the right information to commuters. Whatever the message you are sharing – about your brand or any useful information, reaching out to your audience when they are in their cars may be effective.
9. Interactive Touchpoints
Make passive viewing an active one by using interactive touchpoints in your digital signage plan. Nento’s displays have a touch capability meaning that your clients can touch your content. Moving from product detail information to survey participation, touchpoints make it easy for potential buyers to be engaged, thus enhancing the chances of customer loyalty.
A few words in the end:
Nento’s dedication to superior quality in the digital signage industry is seen in the company’s flexibility and creativity of its displays. When installed at the nine areas mentioned in this guide, digital signs will help businesses achieve better brand exposure, effective audience appeal and success. As the business environment advances, using the potential of the digital signs in the right locations is an excellent strategy for those willing to leave their competitors behind. Hand over the responsibility of enhancing the aesthetic appeal of your business to Nento and impact the minds of your customers.
