It is especially important in the modern world of business, where a first glimpse of a company is everything. The lobby of your business can be the first thing that a visitor, client, or employee gets to see of the business. Because this space is so effective, more companies are looking to lobby digital signage to make the most of the area. However, there are so many solutions currently on the market, and how does one decide on which solution to use? But let’s consider the primary factors.
1. Understand Your Goals
The first thing you need to do when considering the best lobby digital signage is to determine your goal. Are you in the need of showing company announcements, greetings, or directions and other relevant information? Certainly, you may need to tell your brand’s story or to advertise an upcoming event. By defining your goals, you will be able to trim your search and choose a system suitable to your requirements.
2. Choose the Right Display Size and Orientation
The size and orientation of your digital signage should correlate with your lobby’s design and the people who are in it. For big lobby areas for instance a video wall or a larger display may be more relevant so that they can be seen from a distance. In larger rooms, one slim screen is sufficient enough for the job. Think about which orientation is more appropriate for the content that is placed in the poster and the space available.
3. Prioritize High-Quality Visuals
Your lobby digital signage is your company’s image, so you should not skimp on the quality of the screens. A clear, vibrant screen is important in that it gives your content a professional look and gets the attention of the audience. If you can afford it, choose displays with 4K resolution as they bring out the best picture quality of your signs.
4. Evaluate Content Management Systems (CMS)
The CMS is the basic foundation of any digital signage system. Seek a platform that is easy to use and that gives you the ability to modify content frequently and make the changes ahead of time. Mobile specific CMS solutions are particularly advantageous, as they allow for the management of content from a distance, and the consistent updating of multiple sites.
5. Consider Interactivity
A visitor can come and directly interact with your content thus making the use of interactive digital signage to be advantageous. Some of these features include touch screen displays or QR code that can offer information, directions, or even instant possibilities to book. In case interactivity corresponds to your business needs, it is better to choose the systems that support this option.
6. Focus on Customization
The lobby digital signage should be of a brand that you represent. These include solutions that give an option of creating templates of different styles and branded graphics, as well as dynamic content. This means that your signages are not only aesthetically pleasing but also communicate your brand message.
7. Plan for Integration
You also need to think about how your digital signage will interact with other systems in your business. For example, integration with calendars, social media feeds, or security systems will add value and create a positive environment for guests and employees.
8. Explain for Budget and Scalability
Do not forget that with digital signage you are investing in something that will help you in the long run. For better results, choose the ones you can afford but at the same time, you should be in a position to expand with the growing needs of the business. Regardless of whether you are beginning with one screen or you are thinking about the future and a system of screens, the aspect of scalability is critical.
9. Ensure Reliable Support
Select a vendor who can provide comprehensive customer service in the form of installation, solving of problems and provision of periodic updates. Maintenance guarantees that your sign’s operations are consistent and productive over a period.
Final Thoughts
Choosing the right lobby digital signage can give your business a new look, giving the first impression that is professional and interesting to any individual that is within the business premises. In this way, it is possible to create a lobby environment that will match your brand and vision, as well as follow the goals set and choose the right technology.
Ready to elevate your lobby? It is time to choose the digital signage solutions for your needs and let your space breathe with digital displays!
